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Travelex, a global leader in foreign exchange and international payments, took its commitment to innovation and frontline excellence to the next level in late 2024 with the introduction of Leaguestar, powering a refreshed version of their League of Champions (LoC) programme across the UAE. Developed in partnership with The Gamifier Group, LoC is a gamified performance initiative designed to energise teams, celebrate success, and elevate everyday performance through the healthy competition that gamification brings.
The programme kicked off with a pilot in the UAE, involving 23 teams and +500 employees. The results spoke for themselves: teams delivered double-digit improvements across many oftheir key sales and service KPIs. Building on this success, the pilot quickly evolved into a full rollout across the Travelex Middle East and Turkey (MET) network.
Seeing the proven impact of Leaguestar, Travelex recognised the LoC as a way to unite its regional teams, spanning Bahrain,Qatar, Oman, Turkey, and the UAE, under one shared performance engagement framework.
The programme grew to engage 44 teams and nearly 1,000 employees in tailored competitions to support local dynamics and operational goals. To further elevate engagement, Travelex introduced The Round Up, a sport-style news series to spotlight top performers, standout moments, and team highlights. Sprint challenges such as 'Transaction Goal Getters' and regional tournaments like 'Battle of the Best' added even more excitement and visibility to the programme.
The LoC competition delivered solid results, with more than 60% of the 53 tracked KPIs across the region showing strong run rate uplifts, these achievements were brought to life through Leaguestar’s Arena, an Instagram-style social space where frontline team members shared results, celebrated wins, and inspired peers through real-time posts. When exceptional performances occur, the Arena ROAR feature comes into play. Team members can broadcast instantly standout achievements straight from the app or desktop portal to live League-stream screens in regional head offices, transforming recognition into a shared moment of pride.
The LoC has become woven into the culture at Travelex, shaping how teams work and celebrate success. By gamifying business objectives and celebrating progress in real time, the programme has helped energise teams, elevate performance, and foster a shared sense of purpose region-wide. It stands as a testament to Travelex’s belief that empowered people deliver exceptional results.